To celebrate this significant milestone, the company has produced an exclusive docufilm titled CASONI: THE KNOWLEDGE OF TIME, THE FLAVOR OF THE FUTURE, created specifically to retrace the key stages of Casoni’s long history and the moments that have helped establish it as a benchmark brand.
The exclusive screening took place on Saturday, November 30, 2024, at Nuovo Cinema Corso in Finale Emilia, just minutes from the historic distillery. Among the main participants were Paolo Molinari, CEO of Casoni Fabbricazione Liquori, interacting with the various figures featured in the filming, and Piergiorgio Pola, Managing Director of Casoni Fabbricazione Liquori, along with several current and former Casoni employees and local historians. Cav. Lav. Mario Casoni also played a leading role, while direction was handled by Diego Gavioli.
The docufilm retraces 210 years of the company’s history through historical accounts and testimonials from former employees, starting from the small workshop in the town center to the peak of expansion reached in the 1970s, 80s, and 90s, and continuing to the current ownership and future vision.
CASONI: THE KNOWLEDGE OF TIME, THE FLAVOR OF THE FUTURE is intended as a tribute to the history and people who have made Casoni a leading distillery, a story inextricably intertwined with the Finale Emilia territory.
Casoni Fabbricazione Liquori is a wholly Italian company rooted in the enchanting Emilian region. Its journey began in 1814 in the small town of Finale Emilia, Modena province, where the Casoni family, generation after generation, has been crafting liqueurs and spirits that keep pace with the times and sector trends while remaining faithful to traditional recipes. This dedication has transformed a small artisanal company into a key player in the liqueur and spirits market, both in Italy and internationally.
From then until today, love for the native land, combined with the careful selection of local raw materials, has been the company’s cornerstone, producing authentic spirits and liqueurs that satisfy even the most discerning palates.
'The 210 years of the distillery are an important milestone that we hold dear,' explains Manuel Greco, Trade Marketing Manager at Casoni. 'It symbolizes the commitment and passion of everyone who has been part of our history. Every product signed Casoni reflects the deep know-how developed over the years in the beverage sector: a blend of experience and innovation resulting in artisanal and original products, highly appreciated by both mixing professionals and consumers.
The docufilm,' continues Greco, 'is a special opportunity for us to share this heritage. It was conceived to offer the public an authentic insight into our history, our roots, the path that brought us to where we are today, and our vision for the future. We want to highlight the bond we have with the Emilian territory and how this passion has been translated into liqueurs with a unique and unmistakable character.'
'We look forward to welcoming everyone on Saturday, November 30 at 5:30 PM at Nuovo Cinema Corso in Finale Emilia!' concluded the Trade Marketing Manager.