GIN TABAR LAUNCHES NEW SOCIAL CAMPAIGN 'TWIST OF TABAR' WITH ESMERALDA CASTROGIOVANNI
'Twist of Tabar' is an invitation to explore the many nuances of Gin Tabar through six original videos, available on the Instagram channel @gintabar_official. In these videos, Esmeralda brings style and creativity to each expression of Gin Tabar: Classic, London Dry, Bergamot, Vignola IGP Cherry, and Emilia-Romagna IGP Pear. Each episode showcases the creation of an original signature cocktail, perfectly reflecting the combination of creative spirit and the high quality of the distillate.
Bold and contemporary, Gin Tabar stands out for its unique personality and its ability to inspire bartenders behind the bar. With 'Twist of Tabar,' Casoni once again highlights its commitment to innovation, entrusting the visual storytelling to a singular and recognized female talent, representing a new generation of international bartenders.
The campaign will officially launch in the last week of July with the release of the first video. Subsequent content will follow a bi-monthly schedule, guiding audiences through storytelling across the entire year.
Who is Esmeralda Castrogiovanni, the face of the campaign?
An increasing number of young Italians are choosing Barcelona to build their careers in hospitality, drawn by a dynamic environment, a more attentive work culture, and numerous opportunities in the cocktail bar sector. Among them is Esmeralda Castrogiovanni, bartender at the renowned Sips—voted the world’s best bar in 2023—who has found in Barcelona an inspiring, collaborative, and opportunity-rich environment. After experiences in several European cities, Esmeralda now focuses on training, competitions, and personal growth, firmly believing that true dedication is the key to making a difference in this profession."
CASONI FABBRICAZIONE LIQUORI S.P.A.
via Venezia n. 5/a - 41034 Finale Emilia (Modena) - Italia
Tel. +39 0535 760811 - Fax +39 0535 760876 - e-mail info@casoni.com - C.F./P.IVA 00183050368
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